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AI tools for marketing, the short version.
Most marketing AI tools do one thing. The interesting platforms do them all together. Here is what to look for.
Voice training that is real, not a prompt. A platform that lets you upload your style guide is not training. A platform that ingests your last five hundred emails is training.
Channel coverage. A tool that does only articles cannot help you when the bottleneck moves to outbound.
Reporting that closes the loop. The platform should be able to tell you which channel produced which customer.