About
In-store revenue tied directly to digital spend.
A large supplement brand needed to drive physical store traffic—but couldn’t connect online campaigns to offline results.
Challenge
Disconnected attribution, no way to measure campaign impact on in-store revenue.
Goal
Build local attribution models and optimize campaigns to drive measurable lift in store sales.
Result
Lift in foot traffic + revenue tracked by location. Digital campaigns tied directly to retail KPIs.
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