The model is not the product.
Every team starts by asking which model. The right answer is almost always: the one we already have. The product is the workflow. The model is a component.
Voice is a training set.
A founder is not a style guide. They are a corpus. The way they actually write, on the actual surfaces they write. Train on that and the output sounds like them.
One channel is not a strategy.
Articles without press are slow. Outbound without articles is rude. The system works when the channels point at the same audience and share the same record.
Measure the answer, not the impressions.
The question your prospects ask Google now is "what is [your company name]." The answer Google gives is the only metric that matters.
Owned beats borrowed.
Articles on your domain. Prospects in your CRM. Posts from your page. Anything that lives on a platform you do not own can be taken from you.
A 90-day Local SEO program. Press release, fifty articles, a thousand outbound prospects, paid ads, analytics. Five thousand dollars. No contract.
See the offer