The playbook
How to do demand generation marketing.
Six channels, in acquisition funnel order. Click any one to see how it operates.
Acquisition funnel
Get on the local radar
Earned media. Local journalists, local outlets, your name.
Earned, not paid. We pitch the journalists who cover your category. Coverage stays on the open web.
Built by an award-winning design team
The best marketing dashboard in the industry.
Click any item in the sidebar to open that section with sample data.
If you want this done for you
Ninety days. Five thousand dollars. Roughly seventy-five percent less than hiring each piece yourself.
Steps one through six, run for you. The work is yours to keep.
Market rates to hire each piece separately
PR retainers, content shops, list builders, and PPC freelancers. Not our numbers, the market's.
Local press release + journalist outreach~$2,000
50 articles on your domain~$12,000
1,000-business outbound list + campaign~$3,500
24 LinkedIn posts on your personal page~$4,000
Paid ads tool + 90 days of setup~$3,000
Analytics + customer journey setup~$1,500
Roughly~$26,000
The 90-day bundle
$5,000
One-time. That works out to $1,667 / month for the ninety days. About seventy-five percent less than hiring each piece separately.
No long-term contract · You own everything we ship
The guarantee
Within ninety days, a Google search for “what is [your business name]” returns an AI summary at the top of the page. If it does not, we keep working until it does. No extra fee.
Ask us on the call
We have run this for major public companies and private equity firms. The most interesting one is under NDA. A few of the others, anonymized:
- A regional kickboxing studio. Plus 106% organic traffic and an immediate jump in domain rank from the week we turned the platform on.
- A national chiropractic group. “Cost of chiropractor” up 14 positions on intentional keyword selections, swift rank wins on low-competition phrases.
- A specialty wellness center. Moved 1.9 million places in domain rank in ninety days from a near-cold start.
Questions
The things people ask before they sign up.
What happens after the ninety days?
Everything we shipped stays. You own it. Want another ninety? Same price.
Who is a good fit?
Service businesses with a defined geography. Lawyers, dentists, contractors, advisors, brokers. If your customers find you locally, this is for you.
Are Google Ads spend included in the five thousand?
The tool is included. The spend is yours; you pay Google.
How much of my time does this take?
A kickoff call. About an hour a week of approvals after that.
What if I do not like the work?
Nothing publishes without your approval. If it is not landing in thirty days, we talk. Or stop.
What does “press release distribution” actually mean here?
We draft with you. We pitch the local journalists who cover your category. The free wires get a copy too. Real coverage comes from a good pitch, not a wire blast.
Two ways to start.
Buy the bundle, dashboard ready today. Or book a call first.