What's painful about platform pricing today
Three things that quietly destroy agency margin.
Per-seat fees creep
The starting price isn’t the running price
The platform looks affordable until you add a reviewer, a second strategist, and a client read-only. By month six the seat fees have doubled the line item.
Opaque markups
You can’t tell what the platform actually charges
Wholesale rates aren’t published. Your client googles the tool, finds a $99 plan, and asks why your invoice is $6k. You spend the call explaining instead of selling.
Lock-in penalties
Exports cost money or take months
Want the article archive? That’s a one-time fee. Want the data? That’s an enterprise add-on. Cancellation gets quoted, not handled.
How we price it
Three tiers. Per client, per month. Wholesale rates published.
1
Platform bundle
Wholesale
$1–2k / client / month
Typical retail
$5–10k / client / month
Content, ads, outbound, dashboard. Most agencies bundle. Typical 3–5x markup.
2
LinkedIn seat
Wholesale
$250–500 / seat / month
Typical retail
$1k–2k / seat / month
Per founder, per month. Daily presence loop. Add as many as the agency manages.
3
Outbound send
Wholesale
$2 / send
Typical retail
$4–8 / send
Pay only when the message passes deliverability and learning-loop checks. Phase 1 acquisition only.
What life looks like
Margin at scale, conservatively.
6 clients
$0k
monthly gross margin, mid-market mix
12 clients
$0k
monthly gross margin, mid-market mix
24 clients
$0k
monthly gross margin, mid-market mix
What’s not in the price
Things we never bill for.
Reviewers
Unlimited team seats
Add the strategist, the writer, the buyer, the account lead. No seat charge.
Exports
Always free, always available
Voice model JSON, attribution CSV, article archive. One click, no add-on.
Data egress
No metered traffic
Pull every event log if you want. We don’t charge for the bandwidth back out.
Onboarding
Included
Voice training, dashboard configuration, white-label setup. No professional services SKU.
See your number