01
The search engine is the AI summary.
The blue links are an artifact. The answer is the page above them. Your goal is to be the answer.
02
Press is a search input.
A local press release is the cheapest way to teach Google that your business exists, what it does, and where. The articles index in days.
03
Founders ship better content.
The output that earns trust is the one written in the voice of the person whose name is on the door. Train on that. Publish from that.
04
Owned channels compound.
Articles on your domain. Prospects in your CRM. Posts from your page. The system gets cheaper to run every month.
Read the longer guide for the principles behind the program.
The AI guide