Platform
Paid intelligence
Ads against the audience your organic work just built.
Most ad spend goes to people who have never heard of you. The paid intelligence engine waits until the press and the articles have done the work of identifying who will buy, then targets just those people.
Built on first-party signal
The audience is built from the people who read your articles, opened your outbound emails, and clicked through from your press. Not a lookalike. The actual list.
Search ads tuned to your category
The platform places Google search ads against the queries your articles already rank for, the queries you have not cracked organically yet, and the queries your competitors are buying.
Spend stays small until the data is in
We do not start the ad spend on day one. We start it after the audience is real. Most clients spend less than two thousand a month and get more than they used to spend ten thousand on.