The agency
Who they are, what they sell, who they sell to.
Agency profile block . name, vertical, size, products in use
The client
The example we're going to walk through.
Client profile block . anonymized industry, size, prior marketing posture
Setup
Day 1 to day 14.
Day 1
Voice profile distilled
Echo trained on existing public writing.
Week 1
First batch publishes
Seven articles to the client subdomain.
Week 2
Ads optimizing
First nightly rollback fires.
Numbers
Day 30, day 90, day 365.
Numbers grid . leads, CPL, organic traffic, attribution funnel snapshots at three points in time
In their words
What changed, in the operator's voice.
Quote block . operator name, role, two-paragraph quote on what they replaced
Want this for your agency?