Frase vs YG3 at a glance
Frase and YG3 are two distinct solutions for your content marketing needs. Frase specializes in generating SERP-based content briefs for human writers, providing you with a detailed outline that you then fill in yourself. YG3, on the other hand, goes a step further by not only creating the brief but also writing against it, taking care of the entire content creation process for you. In simple terms, Frase is ideal if you want fast SERP-based briefs to hand to human writers. If you prefer having the writing produced from the brief, not just the brief, then YG3 is the better choice.
What Frase is built for
Frase is a SERP-based brief builder whose brief is still yours to fill. It generates SERP-based content briefs for human writers, providing you with the research and optimization necessary to craft your own unique content. If you want fast SERP-based briefs to hand to human writers, Frase is purpose-built for that handoff. Its focus on quick, efficient brief creation makes it an excellent choice for agencies who value the human touch in their content writing process. However, remember that Frase leaves the actual writing up to you and your team, so if you're looking for a solution that can handle both brief generation and content creation, YG3 might be a better fit for your needs.
Where YG3 is different
YG3 differs from Frase in that it not only generates SERP-based content briefs but also writes against those briefs. YG3 operates on a per-client basis and continuously, while Frase is focused on per-document research and optimization. When Frase is the better choice, it's because you want fast SERP-based briefs to hand to human writers; YG3 is for agencies that want the writing produced from the brief, not just the brief itself. In other words, YG3 goes beyond providing a brief and actually executes the work based on that brief.
How each is priced
YG3 costs a 10,000 dollar install then 1,500 dollars a month, priced against the cost of a hire. You own everything it builds and can leave anytime. Frase's pricing model isn't as straightforward; while we don't have their exact figures here, they price by tier and usage, so see their site for the latest plans. With Frase, you get SERP-based content briefs for human writers, whereas YG3 generates both the brief and writes against it. The pricing difference is that YG3 is priced against a hire, treating our service like a new team member. This means no separate ad budget to worry about, and you own everything we build.
When Frase is the better choice
If you're an agency that prefers to work with human writers and wants fast, SERP-based briefs to hand off to them, Frase is purpose-built for that handoff. Frase generates SERP-based content briefs for your team of writers to fill in the blanks, while YG3 handles both the generation and writing against the brief itself. In this scenario, Frase's focus on quick and efficient SERP research makes it a valuable tool for streamlining your brief creation process without sacrificing quality or control over content creation.
How to switch to YG3
Switching to YG3 is straightforward. You start with a 10,000 dollar install fee and then pay 1,500 dollars a month. This covers the cost of hiring an in-house team to handle your marketing needs. The ad budget remains separate and you own everything that's built within YG3. Your existing content can be integrated into YG3, so there's no need to start from scratch. When you switch to YG3, you can expect improved visibility across search engines and AI answers, as well as more targeted paid ads, content creation, local SEO, and outbound campaigns. You'll also receive detailed reporting on your marketing efforts. If you have any questions or concerns about making the switch, our team is always here to help.
How they compare.
| YG3 | Frase | |
|---|---|---|
| What it is | Writes and publishes the content itself | Generates SERP-based briefs you fill in |
| Who does the work | Writes from the brief end-to-end | Generates SERP-based content briefs for human writers |
| Channels it runs | Paid ads, content and local SEO, outbound, visibility in search, AI answers, reporting | SERP-based content briefs for human writers |
| Pricing model | $10k install, then $1,500/mo | Monthly subscription, priced by tier; see their site |
| What you own | You own everything it builds and can leave anytime | You own the briefs, but YG3 runs the entire process end-to-end |
| Time to first result | Runs from brief to result | Builds the brief you then fill |
- The average YG3 business passes 2,000 hands-free marketing actions every month, ads tuned, pages published, and messages sent without the owner lifting a finger. Source: YG3 product data
Common follow-ups.
Is YG3 better than Frase?
YG3 is better than Frase for agencies that want the writing produced from the brief, not just the brief. YG3 operates per-client and continuously, while Frase is per-document research and optimization. It's like the difference between a chef cooking a meal versus providing a recipe for someone else to cook it. Both options have their place, but if you want your marketing AI system to do more than just generate content briefs, YG3 might be the better choice for you.
How much does YG3 cost compared to Frase?
YG3 costs 10,000 dollars for installation and 1,500 dollars a month compared to Frase's price, which varies depending on your usage plan. YG3 is priced against the cost of a hire, with the ad budget staying separate and you owning everything it builds and able to leave anytime.
Why look for a Frase alternative?
Look for a Frase alternative if you prefer a system that not only generates briefs but also writes against them, continuously operating per-client. YG3 is designed for agencies that want the writing produced from the brief, not just the brief itself.
Who is YG3 best for?
YG3 is best for agencies that want the writing produced from the brief, not just the brief. It's for those who prefer a comprehensive AI system running their marketing, demand generation, paid ads, content and local SEO, outbound sent in researched waves, visibility in search and AI answers, and reporting. It sits on GoHighLevel.
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