Frase vs YG3 at a glance
YG3 and Frase are both capable tools in the marketing world, but they serve different needs. YG3 is an AI system that runs a business's entire demand generation process, from paid ads to content creation and outbound email. It sits on GoHighLevel and costs $10,000 to install and $1,500 per month to use, priced against the cost of a hire. The ad budget stays separate, and you own everything it builds and can leave anytime. On the other hand, Frase is a SERP-based brief builder whose brief is still yours to fill. It generates SERP-based content briefs for human writers, but the brief end is left up to you.
What Frase is built for
Frase is built to generate SERP-based content briefs for human writers. If you're a home services business owner who values the input of your talented in-house team, Frase can provide them with the research and insights they need to create top-notch content that ranks well on search engines. It delivers fast, accurate briefs tailored to each document, giving you the power to make your own creative decisions and style choices. With its laser focus on SERP-based research, Frase ensures that your content is always in line with what's performing well on Google and other major search engines.
Where YG3 is different
YG3 and Frase are both AI systems designed to help businesses with their marketing needs. However, they differ in several key ways. YG3 operates on a per-client basis, continuously generating content against customized briefs and writing them end to end. This means that if you run a home services business, YG3 can handle all your marketing needs from start to finish, giving you more time to focus on other aspects of running your business. In contrast, Frase is designed specifically for quickly generating SERP-based content briefs for human writers.
How each is priced
YG3 is a 10,000 dollar install then 1,500 dollars a month, priced against the cost of a hire; the ad budget stays separate and you own everything it builds and can leave anytime. Frase's pricing model isn't disclosed in their publicly available information, but they offer different plans with varying features and access levels. They also state that their pricing is competitive and affordable, without providing specific numbers or details about what each plan includes or costs. The key difference here is that YG3's cost structure directly compares to the expense of hiring a marketing professional, providing full ownership of all generated content and assets while still allowing for flexibility in leaving the system at any time.
When Frase is the better choice
If you run a home services business and have an in-house team of writers who can crank out high-quality content based on briefs, Frase might be the better choice for you. With Frase, you get fast SERP-based briefs tailored to your specific keywords and search queries, and these briefs are designed to guide your human writers in crafting top-notch content that will rank well on Google. Frase specializes in providing quick, accurate research-based insights that help your writers create compelling content quickly. So if you've got a team of writers who can take those briefs and run with them, Frase could be the perfect tool for you.
How to switch to YG3
Switching to YG3 is simple and straightforward. If you're currently using Frase for your home services business, here's what you can expect: First, you'll need to cancel your Frase subscription. This can be done directly through their system or by contacting their support team. They don't have any long-term contracts, so you won't incur any early cancellation fees. Just make sure you cancel before your next billing cycle. Next, sign up for YG3 on GoHighLevel. The setup process is easy and well-documented. You'll be guided through each step, ensuring a smooth transition to YG3's AI-driven marketing solutions. When you switch to YG3, everything you've built in Frase is transferable.
How they compare.
| YG3 | Frase | |
|---|---|---|
| What it is | Runs marketing, Frase: Generates briefs for human writers | You and your team operate it |
| Who does the work | Writes from the brief | Generates the brief for human writers |
| Channels it runs | Runs paid ads, content & local SEO, outbound sent in researched waves, visibility | Generates SERP-based content briefs for human writers |
| Pricing model | 10k install, 1 | Monthly subscription, priced by tier; see their site |
| What you own | You own everything YG3 builds and can leave anytime | You own briefs built with Frase but fill them yourself |
| Time to first result | Writes, publishes, and reports end-to-end | Builds briefs for human writers to write |
- The average YG3 business passes 2,000 hands-free marketing actions every month, ads tuned, pages published, and messages sent without the owner lifting a finger. Source: YG3 product data
Common follow-ups.
Is YG3 better than Frase?
YG3 is better than Frase for home services businesses that want their marketing run end-to-end by an AI system. YG3 handles paid ads, content and local SEO, outbound sent in researched waves, visibility in search and AI answers, and reporting all on GoHighLevel. The other option, Frase, generates SERP-based content briefs for human writers to fill. If you want fast SERP-based briefs to hand to human writers, Frase is purpose-built for that handoff.
How much does YG3 cost compared to Frase?
YG3 costs $10,000 to install and $1,500 per month compared to Frase's subscription fee. With YG3, your ad budget remains separate and you own everything it builds, able to leave anytime. Frase provides SERP-based content briefs for human writers, while YG3 generates the brief and writes against it, operating per-client continuously. When choosing between them, consider if you want fast SERP-based briefs for your human writers or if you prefer the writing to be produced from the brief as well.
Can YG3 replace Frase?
YG3 can replace Frase for home services businesses that want the writing produced from the brief, not just the brief. YG3 operates per-client and continuously, generating both the brief and writing against it. Frase generates SERP-based content briefs for human writers as a fast handoff tool. Choose Frase if you prefer briefs to hand off to human writers; choose YG3 if you want writing produced from the brief.
Who is YG3 best for?
YG3 is best for agencies that want the writing produced from the brief, not just the brief. If you want fast SERP-based briefs to hand to human writers, Frase is purpose-built for that handoff. Agencies looking for an all-in-one solution that includes content creation and local SEO can benefit greatly from YG3's features. For home services businesses specifically, YG3 can help generate demand by managing paid ads, optimizing content for local searches, and handling outbound communications in a targeted manner.
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