Channel deep-dive: Content & SEO

The Content channel turns a client’s strategy into published, search-aimed articles on autopilot. You set the direction once; the writer runs nightly. Here is how it works and the few levers you touch.

Strategy: the Mosaic and the query map

Open Content → Strategy. The client’s direction lives in the Content Mosaic: a visual board where you compose topics, voice notes, and pinned images. The writing pipeline reads from it directly, so the Mosaic is the one creative input you curate. The query map sits alongside it: the coverage of searches the client should win, which is what gives the articles their utility-first angle.

Search Console is wired at the platform level, so the channel pulls fresh search data daily. New posts take a couple of weeks to show up there, which is normal.

Strategy tab: Search Console connected, the Mosaic-driven strategy, and the article queue the nightly writer fills.

The writer: queue and nightly cron

You do not write articles by hand. The nightly title cron adds one title per night from the query map and strategy, and the writer drafts and publishes on the client’s cadence. Need something specific sooner? Use Add title to push one through now. The queue is simply what’s next in line.

The library: every article, editable inline

The Articles tab is the content pipeline: a strategy briefing at the top (the month’s active pillar topics) and every article across all statuses below, from live to drafted. Each shows its target keyword and word count, and you can edit any of them inline. This is where you review and adjust output without leaving the channel.

Articles tab: the active strategy briefing with its pillar topics, then the full pipeline of articles with inline editing.

Autopublish vs review

One setting decides the rhythm: blog posts can publish automatically as they’re written, or hold for review first. Subdomain blogs default to autopublish; flip a client to review-first from Settings if they want eyes on every piece before it goes live. Either way, the strategy and the writer keep running, you just choose where the gate is.

Setting a client up for the first time? See every integration, step by step.